GDS

The last time travel distribution was fundamentally restructured, it took about a decade. The GDS consolidation of the 1990s, the OTA wave of the early 2,000s — these shifts reshaped who controlled inventory, who owned the customer relationship, and which intermediaries survived. We're at the beginning of another one. And this time, the enabling technology isn't a faster search interface or a better booking flow. It's autonomous AI agents. What changes when agents make the de