#hotel-distribution
Why agent protocols won't fix hotel search until someone fixes the content
Google extended its commerce protocol into travel, and agents can now talk to agents instead of fighting hundreds of supplier APIs. But a standardized pipe is not standardized content — and that's where hotel search still breaks.
Read →Expedia's B2A MCP server lets agents book hotels — but the 'preferred' flag lives one layer above the protocol
Expedia opened a business-to-agent MCP server so AI agents can book hotels directly. The protocol can carry the inventory. The harder question is what happens to the 'preferred supplier' signal that never lived in the inventory record.
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