#distribution
B2A: the agent distribution channel most travel brands aren't in yet
Travel has always sold to the trade (B2B) and to the traveler (B2C). A third channel is forming — business-to-agent — where the buyer is an AI. Most brands aren't in it, and don't know it.
Read →The look-to-book multiplier: what AI agents really do to travel distribution
Look-to-book nearly drowned travel distribution years before anyone said 'agent.' Here's what AI agents change, and the one chance the industry has to design the problem out.
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